AB Tasty's Features

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Key features

Catch the Product-Focus Innovations with AB Tasty Product Analytics Platform

Conversion Optimization Lab

This rephrases AB Tasty's A/B testing and experimentation into a more results-oriented concept. It emphasizes that AB Tasty provides a dedicated environment for you to run controlled experiments and scientifically discover the elements that drive conversions on your website or app. It goes beyond just testing; it's a lab for optimizing conversions.

Explore Conversion Optimization Lab

AI-Powered Personalization Engine

This highlights the use of artificial intelligence in AB Tasty's personalization features. It emphasizes that the platform goes beyond basic user data segmentation and leverages AI to create highly individualized experiences for each user. This can lead to more relevant recommendations, content, and offers, ultimately boosting user engagement.

Ask About AI Personalization

Frictionless Feature Rollouts

This renames feature management to focus on the user experience. It emphasizes AB Tasty's ability to manage new feature releases seamlessly, ensuring a smooth transition for users. This can involve A/B testing new features, staged rollouts to specific user groups, and the ability to quickly revert to a previous version if needed. This minimizes disruption and ensures user satisfaction during the development process.

Learn About Feature Rollouts

Solutions

Catch the Product-Focus Innovations with AB Tasty Product Analytics Platform

A/B Testing and Optimization

This is AB Tasty's core functionality. It allows you to create different variations of your website or app elements (e.g., call to action buttons, product layouts) and run experiments to see which version performs better with your users. This data-driven approach helps you optimize your digital assets for conversions and achieve your business goals

Talk A/B Testing & Optimization

Personalization

AB Tasty goes beyond A/B testing by offering personalization tools. You can leverage user data and behavior to tailor website or app experiences for individual users. This can involve customizing content recommendations, product suggestions, or even the overall layout based on user demographics, past interactions, and browsing behavior.

Personalize Your Experiences

Customer Journey Orchestration

AB Tasty allows you to design and manage multi-touchpoint customer journeys. You can create automated workflows that trigger personalized messages (emails, push notifications) or in-app experiences based on user behavior. This helps you guide users through the conversion funnel, nurture leads, and ultimately drive desired actions.

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