One platform for all your progress

Testing new features, accelerating output, enhancing experiences—it all takes a mindset of optimization. And with AB Tasty, you have the tools and insights to make every trial count towards a better outcome.

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What's AB Tasty

AB Tasty is a leading experimentation and personalization platform that empowers businesses to optimize their digital experiences through A/B testing, split testing, and personalization. It provides tools for marketers and product teams to test, target, and tailor website and app content based on visitor behavior and preferences, ultimately driving conversions, engagement, and revenue.

AB Tasty Features

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Explore how users of AB Tasty — ranging from industry giants to emerging startups — leverage the platform to achieve their business objectives and enhance their digital experiences.

A/B Testing and Experimentation

AB Tasty offers powerful A/B testing capabilities that allow users to test different variations of their website or app content, such as layouts, messaging, and calls-to-action, to determine which performs best with their audience.

Personalization

With AB Tasty's personalization features, users can create tailored experiences for their website visitors based on factors such as demographics, behavior, and past interactions. This enables businesses to deliver relevant content and offers to each individual, improving engagement and conversion rates.

Insights and Analytics

AB Tasty provides robust analytics and reporting tools that give users insights into the performance of their experiments and personalization campaigns. Users can track key metrics, analyze results, and make data-driven decisions to optimize their digital experiences and drive business growth.

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AB Tasty Case Studies

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Explore how users of AB Tasty — ranging from industry giants to emerging startups — leverage the platform to achieve their business objectives and enhance their digital experiences.

Working with AB Tasty since 2016, stakeholders across their Product, Web Analytics, and Digital Marketing teams have quickly excelled at more nuanced experimentation that leverages personalization and precise targeting to create relevant experiences for the company’s international clientele.

Steve Basra

CEO & President

Clarins’ partnership with AB Tasty changed the way their teams work together across 30 markets, turning testing into an agile, collaborative process.

Edward Dowling

Product Manager

AB Tasty transformed our digital landscape. By leveraging its A/B testing and personalization features, we witnessed a remarkable 250% surge in click-through rates and an astounding $7.5K boost in sales during our experiments

Amer Chowdhry

Senior Product Manager

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How Omtera can help you for AB Tasty?

Strategy

We leverage our deep expertise, AI-enhanced full-service tech delivery capabilities, and global network to provide strategic solutions for our clients.

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Business Partnerships

We are the top-tier official commercial partner for many industry-leading SaaS companies such as Asana, Miro, Braze, Snowflake, Mixpanel, and Airtable. We ensure our clients receive the best terms, prices, and seamless subscription experiences, along with a high ROI for these platforms.

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Implementation and Execution

Technology only realizes its value when it's effectively executed and delivered. We bring top-certified experts to deliver value along with end-to-end implementation and execution.

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Ongoing Success

We drive ongoing success by expanding our clients' teams' capabilities. Our certified experts focus on everything from development and configuration to daily operations and optimization, continually maximizing our clients' growth to drive ROI.

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A word to our customers

Excellent partner! Omtera implemented Mixpanel end to end, conducted hands-on development sessions with our team, held daily calls to oversee the implementation ensuring all issues were addressed. Omtera's team is highly technical, collaborates seamlessly with our development team, systematically resolving any issues. They're consistently responsive, focused on achieving the outcomes we expect even when we exceeded our original scope, they maintained a commitment to customer satisfaction.

Lobna Tarek

Extra

I had the pleasure of working with Omtera as our Mixpanel partner, and I have to say, they were outstanding. Their expertise in Mixpanel and data analytics is second to none, and they consistently provided us with valuable insights and recommendations to improve our product. Their team is highly professional, reliable, and always available to answer any questions we had.

Sema Uğur

Turkcell

I highly recommend Omtera to anyone seeking to work in product and data analytics. They possess a high level of professionalism and are always willing to go above and beyond.

Ceren Tabakoglu

Getir

Having Omtera was really great for both technical and commercial part for our projects.

Heba Fekry

Fawry

It was a wonderful experience working with Omtera! They made all the processes smooth and professional for us.

Taner Yılmaz

Trendyol

Having Omtera in our market has enhanced our experience of utilising Mixpanel to its fullest potential and our utmost benefit. The Omtera team’s availability on the field has provided us with great flexibility. Their prompt approach to addressing our technical or operational needs have enabled us to resolve issues in a much quicker fashion. Since they are aware of the market conditions we operate in, they have a great understanding of the challenges we face and provide us with valuable insights.

Cem Domanic

Bilyoner

Our experience with Omtera has been outstanding. Their team's deep technical expertise and seamless collaboration with our developers made the implementation process smooth and efficient. Omtera's proactive approach in conducting hands-on development sessions and daily oversight calls ensured all our needs were met promptly. They remained highly responsive and adaptable, even as our project scope expanded, consistently focusing on our satisfaction.

Arda Helvacılar

Sertifier