01
Multi-Channel Measurement
Track and analyze user behavior across all marketing channels (mobile apps, web, etc.) in a single platform. Gone are the days of juggling data from multiple sources. Adjust provides a unified platform to track user behavior across all your marketing channels, giving you a holistic view of campaign performance and user engagement.
02
Attribution Modeling
Understand which marketing touchpoints are driving conversions and optimize spend accordingly. Not all interactions are created equal. Attribution modeling helps you understand the role each touchpoint plays in the customer journey, allowing you to allocate your marketing budget more effectively and focus on the channels delivering the highest ROI.
03
Cohort Analysis
Analyze user behavior based on specific segments (new users, returning users, etc.) to identify trends and optimize targeting. Don't treat all users the same. Cohort analysis allows you to segment your audience based on various criteria and analyze their behavior patterns. This enables you to tailor your marketing messages and targeting strategies to resonate with specific user groups.