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Braze's Features
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Key features
Catch the Product-Focus Innovations with Braze Product Analytics Platform
Cross-channel marketing
Braze allows you to orchestrate marketing campaigns across various channels like email, push notifications, in-app messaging, and more. This ensures a consistent and cohesive user experience.
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User segmentation and targeting
Braze provides tools to segment your user base based on demographics, behavior, and other relevant factors. This enables you to deliver personalized messages and campaigns that resonate with specific user groups.
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Real-time data and analytics
Braze offers features to collect and analyze user data in real-time. This allows you to understand user behavior, measure campaign performance, and optimize your marketing efforts continuously.
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Solutions
Catch the Product-Focus Innovations with Braze Product Analytics Platform
Customer Engagement
Braze offers a suite of tools to help you engage with your customers across various channels. This includes features like push notifications, in-app messaging, email marketing, and SMS. Braze allows you to personalize these messages based on user data and behavior, fostering deeper connections and increasing user lifetime value.
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User Journey Orchestration
Braze helps you design and manage memorable customer journeys. Their platform allows you to map out user touchpoints across different channels, personalize experiences at each stage, and automate workflows based on user behavior. This creates a seamless and engaging experience for your users.
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Customer Retention
Braze offers functionalities specifically designed to reduce churn and keep users coming back. This includes features like win-back campaigns, targeted promotions, and loyalty programs. By providing relevant value and addressing potential pain points, Braze helps you retain valuable customers.
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