Mixpanel's Features

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Key features

Catch the Product-Focus Innovations with Mixpanel Product Analytics Platform

Scale

Mixpanel is designed for scalability, capable of handling large volumes of data as your business grows. With lightning-fast queries, Mixpanel processes millions of questions and billions of events each month, continually improving its performance at scale. Users can bring in trusted data by syncing with their data warehouse or integrating with their customer data platform (CDP).

Talk About Scaling

Lexicon

Your data dictionary surfaces metadata directly in the analysis interface, so you can get context without leaving your workflow. With complete context, your team can make decisions quickly and confidently.

Ask About Lexicon

Data Views

Not all data is useful to all teams, all the time. Within a single Mixpanel project, you can create filtered views so that your team only sees the most relevant data. As your team grows, you can update this configuration on the fly.

Learn About Data Views

Solutions

Catch the Product-Focus Innovations with Mixpanel Product Analytics Platform

Built for Developers

Mixpanel provides simple, well-documented APIs that make it easy to set up and maintain high-quality data. Developers can explore the product and implement it using various methods, including integrating with key tools in their stack and leveraging lookup tables and ID merge for data enrichment and identity resolution.

Get Developer Solutions

Mixpanel Ecommerce Analytics

It offers powerful insights for online businesses. With features like Cart Analysis and Ecommerce Template, users can track page views, uncover user purchase behaviors, and link strategies to revenue. These tools enable businesses to optimize their websites, personalize content, and drive revenue growth efficiently.

Explore Ecommerce Analytics

Built for Marketers

Through thoughtful analysis of user engagement metrics and cohorts, product teams can gain valuable insights to optimize their product strategies and enhance user experiences.

Discuss Marketing Analytics

Let’s Build Together

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