Adjust Use Cases

We love its ease of use, powerful insights, and it's fully integrated with other Data stack tools. Understand users and the story behind every product interaction.

Say hey to team and learn more about Adjust

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Headquaters

San Francisco, CA

Company size

Large

Industry

Online Reviews

Website

yelp.com

of marketing budget saved,

Higher Conversion

More Real users Acquired

Yelp + Adjust

Challenge

Yelp struggled to understand their user base across desktop and mobile platforms. They needed a way to connect user activity on both channels to gain a holistic view and personalize user experiences.

Solution

Yelp implemented Adjust's mobile measurement platform (MMP) with custom events. This allowed them to track user logins, app opens, and other relevant actions alongside unique Yelp IDs. All this data was fed back to Yelp's database in real-time, providing a comprehensive picture of user behavior across platforms.

Result

By connecting desktop and mobile data, Yelp gained a complete understanding of the user journey. This enabled them to create more personalized experiences and make data-driven marketing decisions, ultimately boosting their ROI.

Headquaters

Vilnius, Lithuania

Company size

Large

Industry

E-commerce (Secondhand Clothing)

Website

vinted.co.uk

A customized onboarding experience

Users returned and browsed, increasing conversions

More visibility on the full user journey

Vinted + Adjust

Challenge

Vinted, a second-hand fashion marketplace app, struggled with a long time-to-first-purchase despite successful user acquisition. Optimizing ad creatives and targeting wasn't enough.

Solution

Vinted leveraged Adjust's real-time data to personalize the onboarding process. Upon app install, Adjust delivered data on the ad creative the user saw, allowing Vinted to tailor the onboarding experience accordingly. For example, if a user saw an ad for dresses, the app might showcase dresses upon opening.

Result

Vinted's conversion rate from install to buyer jumped by 77% above the campaign average. Users felt a smoother transition from ad to in-app experience, leading to faster purchases. This demonstrates the effectiveness of using real-time data to personalize the user journey.

Headquaters

Tel Aviv, Israel

Company size

Large

Industry

Messaging

Website

viber.com

10%

of marketing budget saved,

More Real users Acquired

More visibility on the full user journey

Viber + Adjust

Challenge

Viber, a growing messaging app, needed to protect itself from ad fraud as they scaled their user acquisition efforts. Fraudulent installs could waste their marketing budget and target fake users.

Solution

Viber implemented Adjust's Fraud Prevention Suite (FPS). This solution automatically detected and blocked various types of ad fraud, including:

Traffic originating from data centers, VPNs, or suspicious IP addresses.
Click spamming involving unusual click-to-install ratios.

Result

Viber saved an average of 10% on their marketing budget by filtering out fraudulent traffic. This allowed them to acquire real users and invest more efficiently. Additionally, FPS gave Viber the confidence to experiment with new ad networks safely, knowing their data was protected. They also adjusted their network evaluation process to consider fraud rate as a key metric.

A word to our customers

Excellent partner! Omtera implemented Mixpanel end to end, conducted hands-on development sessions with our team, held daily calls to oversee the implementation ensuring all issues were addressed. Omtera's team is highly technical, collaborates seamlessly with our development team, systematically resolving any issues. They're consistently responsive, focused on achieving the outcomes we expect even when we exceeded our original scope, they maintained a commitment to customer satisfaction.

Lobna Tarek

Extra

I had the pleasure of working with Omtera as our Mixpanel partner, and I have to say, they were outstanding. Their expertise in Mixpanel and data analytics is second to none, and they consistently provided us with valuable insights and recommendations to improve our product. Their team is highly professional, reliable, and always available to answer any questions we had.

Sema Uğur

Turkcell

I highly recommend Omtera to anyone seeking to work in product and data analytics. They possess a high level of professionalism and are always willing to go above and beyond.

Ceren Tabakoglu

Getir

Having Omtera was really great for both technical and commercial part for our projects.

Heba Fekry

Fawry

It was a wonderful experience working with Omtera! They made all the processes smooth and professional for us.

Taner Yılmaz

Trendyol

Having Omtera in our market has enhanced our experience of utilising Mixpanel to its fullest potential and our utmost benefit. The Omtera team’s availability on the field has provided us with great flexibility. Their prompt approach to addressing our technical or operational needs have enabled us to resolve issues in a much quicker fashion. Since they are aware of the market conditions we operate in, they have a great understanding of the challenges we face and provide us with valuable insights.

Cem Domanic

Bilyoner

Our experience with Omtera has been outstanding. Their team's deep technical expertise and seamless collaboration with our developers made the implementation process smooth and efficient. Omtera's proactive approach in conducting hands-on development sessions and daily oversight calls ensured all our needs were met promptly. They remained highly responsive and adaptable, even as our project scope expanded, consistently focusing on our satisfaction.

Arda Helvacılar

Sertifier