Braze Use Cases

We love its ease of use, powerful insights, and it's fully integrated with other Data stack tools. Understand users and the story behind every product interaction.

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Headquaters

Sydney, Australia

Company size

Large

Industry

Graphic Design

Website

canva.com

1000

Hours saved

Increase in feature adoption for Docs

55%

Increase in message opens

Canva + Braze

Challenge

Canva wanted to update its feature adoption communication flows to surface relevant features that supported both a better design experience and increased user stickiness. The team also wanted to create a structure to easily and quickly update messages for new feature launches.

Solution

Using Braze Canvas and Braze Catalogs, Canva was able to create 650+ unique campaigns that better surfaced more than 75 key product features that were personalized to each user.

Result

With this campaign, Canva increased message opens by 55% and clicks by 47%. They also increased featured adoption by up to 8%, which had a downstream impact on retaining users and growing revenue. In addition, the team increased their operational efficiency, saving about 1,000 hours of production time using Braze while optimizing for 25 features with 200+ variants.

Headquaters

London, England

Company size

Large

Industry

Loyalty Program

Website

virgin.com

+7k

Click-throughs during IP warmup

45%

Open Rate during IP warmup

More Engagement

Virgin + Braze

Challenge

Virgin Red wanted to simplify their tech stack and ensure that their customer engagement platform is an efficient, data-driven engine for cross-channel personalization that drives engagement and member acquisition.

Solution

To achieve this, they needed an all-in-one, marketer-friendly, data-driven platform that could trigger and send messages across all relevant channels.

Result

Adopting Braze enabled Virgin Red to streamline customer engagement operations, downsizing from three tools to one. Their IP warmup powered by Braze Cloud Data Ingestion drove an open rate of 45%, with 7K+ members clicking to learn more about their referral program, leading to a healthy new member signup rate.

Headquaters

KFC. Louisville, KY.

Company size

Large

Industry

Fast Food

Website

kfc.com

15%

Increase in revenue

15%

Sales directly attributed to Braze

Higher Customer Engagement

KFC + Braze

Challenge

KFC Ecuador wanted to increase conversions among users with unused mobile coupons.

Solution

KFC Ecuador leveraged Braze Canvas and Intelligence Suite to design digital engagement campaigns while easily adding variants to test different messaging.

Result

KFC Ecuador increased revenue by 15%.

A word to our customers

Excellent partner! Omtera implemented Mixpanel end to end, conducted hands-on development sessions with our team, held daily calls to oversee the implementation ensuring all issues were addressed. Omtera's team is highly technical, collaborates seamlessly with our development team, systematically resolving any issues. They're consistently responsive, focused on achieving the outcomes we expect even when we exceeded our original scope, they maintained a commitment to customer satisfaction.

Lobna Tarek

Extra

I had the pleasure of working with Omtera as our Mixpanel partner, and I have to say, they were outstanding. Their expertise in Mixpanel and data analytics is second to none, and they consistently provided us with valuable insights and recommendations to improve our product. Their team is highly professional, reliable, and always available to answer any questions we had.

Sema Uğur

Turkcell

I highly recommend Omtera to anyone seeking to work in product and data analytics. They possess a high level of professionalism and are always willing to go above and beyond.

Ceren Tabakoglu

Getir

Having Omtera was really great for both technical and commercial part for our projects.

Heba Fekry

Fawry

It was a wonderful experience working with Omtera! They made all the processes smooth and professional for us.

Taner Yılmaz

Trendyol

Having Omtera in our market has enhanced our experience of utilising Mixpanel to its fullest potential and our utmost benefit. The Omtera team’s availability on the field has provided us with great flexibility. Their prompt approach to addressing our technical or operational needs have enabled us to resolve issues in a much quicker fashion. Since they are aware of the market conditions we operate in, they have a great understanding of the challenges we face and provide us with valuable insights.

Cem Domanic

Bilyoner

Our experience with Omtera has been outstanding. Their team's deep technical expertise and seamless collaboration with our developers made the implementation process smooth and efficient. Omtera's proactive approach in conducting hands-on development sessions and daily oversight calls ensured all our needs were met promptly. They remained highly responsive and adaptable, even as our project scope expanded, consistently focusing on our satisfaction.

Arda Helvacılar

Sertifier