Census Use Cases

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Headquaters

San Francisco, CA

Company size

Small to Mid-sized

Industry

B2B SaaS, Productivity

Website

notion.so

Notion + Census

Challenge

Notion, a rapidly growing B2B SaaS application, faced the challenge of syncing data from their data warehouse to their go-to-market tools, such as Salesforce and Facebook Custom Audiences, without the resources to build custom solutions due to their small team size. With only a few people wearing multiple hats, finding pre-existing tools to streamline their data processes became a priority.

Solution

Notion's Head of Growth, Jamie Quint, discovered Census as a solution to their data syncing needs. Recognizing the potential time and cost savings, Jamie opted for Census to automate the syncing process from their data warehouse to various platforms, enabling seamless integration with tools like Salesforce and Facebook Custom Audiences.

Result

By leveraging Census, Notion successfully integrated data into their marketing and sales workflows, including lead scoring and understanding product qualified leads in Salesforce. They also streamlined their processes for utilizing customer segments in Facebook Custom Audiences, saving significant time and effort. Looking ahead, Notion plans to expand their integrations and explore additional use cases, showcasing Census as an indispensable tool for optimizing results and efficiency in their small team setup.

Headquaters

Sydney, Australia

Company size

Large

Industry

Design, SaaS

Website

canva.com

Canva + Census

Challenge

Canva, a visual communications platform with over 170 million users, faced the challenge of optimizing personalization and segmentation for its large user base. With a rapidly growing user base, the need for targeted and relevant messages became crucial, but the data required for effective segmentation was not readily available in their messaging platform, Braze.

Solution

Canva's data engineering team opted for Census to address their data syncing needs. By leveraging Census to send more data into Braze, Canva empowered its lifecycle marketing team to run segmentation experiments faster and build more complex segments, resulting in more personalized messaging for its 170+ million users. Additionally, Canva utilized Census to replace old Python scripts for sending audiences to advertising platforms like Facebook Ads and Google Ads.

Result

With Census, Canva successfully improved its messaging flow and targeted its users more effectively by creating segments based on user behavior and preferences. The integration of Census with Braze enabled Canva to activate its customer data more efficiently, empowering data analysts to put their insights into action without relying on dedicated engineering resources or custom integration scripts. Moreover, Census significantly reduced the time spent building integrations, allowing data engineers to focus on unlocking more value from data and centralizing governance for data leaving the warehouse. Looking ahead, Canva aims to further optimize operations and explore opportunities to personalize the product experience for users based on insights from the data warehouse.

Headquaters

San Diego, CA.

Company size

Large

Industry

SaaS

Website

clickup.com

50%

reduction in Customer Acquisition Costs

Consistent omnichannel campaigns

360

Customer view

ClickUp + Census

Challenge

ClickUp faced several challenges in optimizing its marketing strategies and reducing customer acquisition costs:

Data silos: ClickUp's customer data was scattered across multiple platforms, including CRM, advertising platforms, marketing automation, and customer support tools. This fragmentation made it difficult to have a comprehensive view of customer interactions and behavior.
Optimizing ad targeting: As a Product-Led Growth platform, ClickUp needed to identify high-value users likely to convert to paid customers among its millions of free users. However, waiting months to gather feedback on ad performance hindered their ability to optimize ad targeting effectively.
Optimizing ad targeting: As a Product-Led Growth platform, ClickUp needed to identify high-value users likely to convert to paid customers among its millions of free users. However, waiting months to gather feedback on ad performance hindered their ability to optimize ad targeting effectively.

Solution

Building a Customer 360: ClickUp adopted a Composable Customer Data Platform (CDP) approach with Snowflake as the core data warehouse. They used dbt to create a single source of truth and Census to serve this first-party data to marketing tools. This allowed ClickUp to unify data from various systems and build comprehensive customer profiles and journeys.
Optimized ad campaigns: ClickUp leveraged Census to sync predictive Lifetime Value (LTV) models from Snowflake to Google and Facebook Ads. By providing these platforms with better information on high-value conversions, ClickUp managed to cut its customer acquisition costs by 50% in just six months.
Personalized email outreach and omnichannel audience management: ClickUp used Census to power omnichannel audience management, enabling them to define customer data and audience segments in one central place. This allowed for more personalized email outreach and consistent campaigns across multiple touchpoints.

Result

50% reduction in Customer Acquisition Costs: By optimizing ad campaigns with predictive LTV models synced through Census, ClickUp achieved a significant reduction in customer acquisition costs over six months.
Consistent omnichannel campaigns: ClickUp streamlined audience management using Census, ensuring consistent and personalized campaigns across various platforms.
Customer 360 view: ClickUp's data and marketing teams collaborated to build comprehensive customer profiles and journeys, enabling them to leverage first-party data effectively.

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Excellent partner! Omtera implemented Mixpanel end to end, conducted hands-on development sessions with our team, held daily calls to oversee the implementation ensuring all issues were addressed. Omtera's team is highly technical, collaborates seamlessly with our development team, systematically resolving any issues. They're consistently responsive, focused on achieving the outcomes we expect even when we exceeded our original scope, they maintained a commitment to customer satisfaction.

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I had the pleasure of working with Omtera as our Mixpanel partner, and I have to say, they were outstanding. Their expertise in Mixpanel and data analytics is second to none, and they consistently provided us with valuable insights and recommendations to improve our product. Their team is highly professional, reliable, and always available to answer any questions we had.

Sema Uğur

Turkcell

I highly recommend Omtera to anyone seeking to work in product and data analytics. They possess a high level of professionalism and are always willing to go above and beyond.

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Getir

Having Omtera was really great for both technical and commercial part for our projects.

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Fawry

It was a wonderful experience working with Omtera! They made all the processes smooth and professional for us.

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Trendyol

Having Omtera in our market has enhanced our experience of utilising Mixpanel to its fullest potential and our utmost benefit. The Omtera team’s availability on the field has provided us with great flexibility. Their prompt approach to addressing our technical or operational needs have enabled us to resolve issues in a much quicker fashion. Since they are aware of the market conditions we operate in, they have a great understanding of the challenges we face and provide us with valuable insights.

Cem Domanic

Bilyoner

Our experience with Omtera has been outstanding. Their team's deep technical expertise and seamless collaboration with our developers made the implementation process smooth and efficient. Omtera's proactive approach in conducting hands-on development sessions and daily oversight calls ensured all our needs were met promptly. They remained highly responsive and adaptable, even as our project scope expanded, consistently focusing on our satisfaction.

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