Hotjar Use Cases

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Website

academy.hubspot.com

10%

Boost signups by 10%

HubSpot Academy + Hotjar

Challenge

HubSpot Academy faced the challenge of optimizing its course registration pages to improve the conversion rate. Despite having a decent visit-to-registration conversion rate of 9%, the Academy recognized the need for enhancements due to changing visitor demographics and outdated page designs.

Solution

By implementing Hotjar Surveys on their registration pages, HubSpot Academy gained valuable insights into visitor behavior and preferences. This allowed them to identify friction points and address user concerns effectively. As a result, HubSpot Academy saw a significant improvement in their conversion rates, with a 10% uplift in signups for their Inbound Certification course.

Result

Hotjar Surveys provided HubSpot Academy with real-time feedback from visitors who were about to leave the registration pages. This feedback helped the team understand why visitors were abandoning the page and what improvements were needed. Based on the survey responses, HubSpot Academy made iterative changes to the page content and design, leading to a better user experience and increased conversions.

A word to our customers

Excellent partner! Omtera implemented Mixpanel end to end, conducted hands-on development sessions with our team, held daily calls to oversee the implementation ensuring all issues were addressed. Omtera's team is highly technical, collaborates seamlessly with our development team, systematically resolving any issues. They're consistently responsive, focused on achieving the outcomes we expect even when we exceeded our original scope, they maintained a commitment to customer satisfaction.

Lobna Tarek

Extra

I had the pleasure of working with Omtera as our Mixpanel partner, and I have to say, they were outstanding. Their expertise in Mixpanel and data analytics is second to none, and they consistently provided us with valuable insights and recommendations to improve our product. Their team is highly professional, reliable, and always available to answer any questions we had.

Sema Uğur

Turkcell

I highly recommend Omtera to anyone seeking to work in product and data analytics. They possess a high level of professionalism and are always willing to go above and beyond.

Ceren Tabakoglu

Getir

Having Omtera was really great for both technical and commercial part for our projects.

Heba Fekry

Fawry

It was a wonderful experience working with Omtera! They made all the processes smooth and professional for us.

Taner Yılmaz

Trendyol

Having Omtera in our market has enhanced our experience of utilising Mixpanel to its fullest potential and our utmost benefit. The Omtera team’s availability on the field has provided us with great flexibility. Their prompt approach to addressing our technical or operational needs have enabled us to resolve issues in a much quicker fashion. Since they are aware of the market conditions we operate in, they have a great understanding of the challenges we face and provide us with valuable insights.

Cem Domanic

Bilyoner

Our experience with Omtera has been outstanding. Their team's deep technical expertise and seamless collaboration with our developers made the implementation process smooth and efficient. Omtera's proactive approach in conducting hands-on development sessions and daily oversight calls ensured all our needs were met promptly. They remained highly responsive and adaptable, even as our project scope expanded, consistently focusing on our satisfaction.

Arda Helvacılar

Sertifier