HubSpot Academy + Hotjar
Challenge
HubSpot Academy faced the challenge of optimizing its course registration pages to improve the conversion rate. Despite having a decent visit-to-registration conversion rate of 9%, the Academy recognized the need for enhancements due to changing visitor demographics and outdated page designs.
Solution
By implementing Hotjar Surveys on their registration pages, HubSpot Academy gained valuable insights into visitor behavior and preferences. This allowed them to identify friction points and address user concerns effectively. As a result, HubSpot Academy saw a significant improvement in their conversion rates, with a 10% uplift in signups for their Inbound Certification course.
Result
Hotjar Surveys provided HubSpot Academy with real-time feedback from visitors who were about to leave the registration pages. This feedback helped the team understand why visitors were abandoning the page and what improvements were needed. Based on the survey responses, HubSpot Academy made iterative changes to the page content and design, leading to a better user experience and increased conversions.
.webp)
.svg)
.svg)