Miro Use Cases

ASOS, a leading online fashion retailer, encountered challenges in coordinating product planning across its extensive product teams. Reliance on a disparate set of tools (Microsoft Planner, Excel, Visio) created departmental silos and hampered workflow integration. Lack of a centralized view of ongoing projects hindered effective prioritization, scheduling, and cross-team alignment. Additionally, managing interdependencies between projects proved cumbersome, potentially causing delays in product development.

To address these inefficiencies, ASOS adopted Miro, a collaborative online whiteboard platform, to centralize product planning activities. Miro's user-friendly interface and real-time collaboration capabilities facilitated streamlined semester planning sessions involving over 60 Agile teams. Teams leveraged Miro to visually represent projects on a timeline, map interdependencies, and collaboratively document decisions within a shared workspace. Leadership teams actively participated in Miro sessions and provided pre-work materials, ensuring alignment with strategic business objectives.

The adoption of Miro resulted in significant improvements in planning efficiency. Time dedicated to planning activities across the organization was reduced by an estimated 50% compared to previous methods. Visualizing project dependencies minimized delays and ensured everyone was working towards timely deliverables. The shared workspace fostered improved communication and alignment across teams, enabling them to prioritize impactful initiatives that deliver high value. ASOS can now leverage customer feedback within Miro to design delightful customer experiences, further strengthening its customer-centric approach. Miro's enterprise plan offers robust features, including access controls, data security, and streamlining processes by reducing reliance on legacy diagramming tools. Overall, users report increased productivity, improved meeting effectiveness, and significant time savings as a direct result of implementing Miro.

DocuSign, a leader in the e-signature space, encountered challenges in fostering collaboration within its geographically dispersed workforce. Product design, research, and development teams operating across various locations required innovative methods to streamline processes while maintaining high performance. Their primary focus was on reducing complexity while ensuring seamless collaboration across geographically dispersed teams.

To address these challenges, DocuSign adopted Miro, a collaborative online whiteboard platform.

Firstly, Miro's clear visualization tools improved visibility and team alignment. An organizational chart with color-coded project statuses provided a central location to understand team roles, responsibilities, and workflow progress. Additionally, Miro boards fostered open communication and feedback within a neutral space, promoting inclusivity and innovation. Secondly, Miro replaced limited project mapping tools with features like flowcharts and emoji reactions. This allowed DocuSign to effectively map complex projects, such as their AI contract management initiative, while also gauging team sentiment. Finally, Miro's research capabilities benefited UX research activities. From workshops and customer profile creation to data analysis and interview documentation, Miro's infinite workspace facilitated seamless collaboration across different time zones and during workshops.

DocuSign's adoption of Miro yielded significant benefits. User productivity soared, with an estimated time saving of 4 hours per week and an 8/10 user rating for improved work efficiency. Meetings became 74% more effective, demonstrably improving team alignment. Furthermore, Miro facilitated a stronger customer focus by enabling the capture, synthesis, and utilization of customer feedback. This ultimately led to a more customer-centric approach and unleashed further innovation, playing a role in establishing DocuSign's 3-5 year product vision. By leveraging Miro's Enterprise Plan with its flexible licensing, DocuSign scaled collaboration across their organization, fostering a thriving hybrid work environment that prioritizes both customer-centricity and innovation.

HP faced the challenge of fostering collaboration and innovation across global teams during its transition to a hybrid work model. Agility, inclusivity, and customer-centricity became vital for meeting ambitious company goals. Recognizing the need for engaging training, the Learning and Development (L&D) team aimed to instill lasting behavioral changes.

Selecting Miro, an online whiteboard platform, the L&D team conducted workshops and guided teams in adopting new work practices. Miro's features effectively addressed key challenges, enabling real-time and asynchronous collaboration, facilitating brainstorming and iteration, and generating actionable outcomes.

HP's adoption of Miro yielded significant benefits, including scalable training, improved collaboration, positive feedback, and widespread adoption. By implementing Miro, HP equipped its teams with the necessary tools to thrive in a hybrid work environment, fostering innovation and moving closer to its vision of sustainability and equity.