.svg)
Mixpanel Use Cases
We love its ease of use, powerful insights, and it's fully integrated with other Data stack tools. Understand users and the story behind every product interaction.
Say hey to team and learn more about Mixpanel
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
15%
increase in accounts
10%
increase in first-time conversions
5%
increase in upgrades
DocuSign + Mixpanel
Challenge
DocuSign faced the challenge of ensuring a seamless and intuitive user experience to drive successful transactions while accommodating the massive growth in its user base. With the goal of aligning every employee to facilitate easy and fast completion oftransactions, DocuSign needed fast, easy, and targeted product analytics to scale effectively.
Solution
To address this challenge, DocuSign turned to Mixpanel, initially for marketing metrics but later expanding its use to track various aspects of the customer journey. By leveraging Mixpanel's capabilities, DocuSign gained insights into user behavior, allowing them to optimize features, enhance onboarding processes, and drive conversions.
Result
- Boosted Conversions: Through A/B testing and funnel analysis, DocuSign increased conversion rates for new user sign-ups, demonstrating a 15% increase in free account creation.
- Improved Onboarding: With Mixpanel's insights, DocuSign identified a drop-off in conversions after initial sign-up and implemented a curated first-user experience, resulting in a 10% increase in Signer-to-Sender conversions.
- Enhanced Feature Adoption: Utilizing Mixpanel's funnels, DocuSign identified premium features that drove conversions, leading to a 5% lift in upgrade conversions.
- Data Ecosystem Expansion: DocuSign continues to evolve its data ecosystem, integrating various data sources into a centralized warehouse to provide easier access to valuable insights, thereby making its overall data more impactful for decision-making.
30%
Revenue increase by up to 30%.
Improved Efficiency
Deeper Partner Insights
Deliveroo + Mixpanel
Challenge
Deliveroo had a fragmented analytics ecosystem and limited data accessibility for non-technical teams.
- Partners interacted with multiple apps with inconsistent metrics.
- Data scientists were needed for basic reporting, hindering efficiency.
Solution
Deliveroo implemented Mixpanel to:
- Unify data from various sources into a single platform.
- Allow self-serve reporting for marketing, product, and engineering teams.
- Empower data scientists for more strategic work.
Result
- Improved Efficiency: Teams can access data and run reports without relying on data engineers.
- Deeper Partner Insights: Track partner engagement, conversion funnels, and onboarding journeys.
- Data-Driven Decisions: Test hypotheses and optimize partner success initiatives.
- Unexpected Findings: Revealed high daily usage of partner sales metrics, informing product decisions.
Overall, Mixpanel transformed Deliveroo's analytics by providing a centralized, accessible platform that fosters data-driven decision making.
1.7M+
app reviews
4.8
rating on Apple App Store
X4
entertainment app on Apple App Store
TicketMaster + Mixpanel
Challenge
Ticketmaster, a global leader in ticketing services, faced the challenge of effectively measuring and optimizing the performance of its B2B application, FanBuilder. With the goal of identifying, targeting, and converting potential customers, Ticketmaster needed a robust analytics solution to gain insights into FanBuilder's adoption and performance. However, traditional analytics tools were insufficient in providing the granular insights required to drive engagement and increase usage over time.
Solution
To address this challenge, Ticketmaster implemented Mixpanel's user analytics across all its business applications, including FanBuilder. This solution offered a comprehensive approach to understanding client engagement and behavior within the platform. The FanBuilder team utilized dedicated Mixpanel dashboards to measure product performance and inform strategic decisions. By leveraging Mixpanel's Insights, Funnels, and Retention features, Ticketmaster gained valuable insights into user engagement by user type and company, allowing them to tailor their strategies to retain and grow profitable partnerships effectively.
Result
The implementation of Mixpanel's analytics solution yielded significant results for Ticketmaster. Firstly, by tracking error cases within FanBuilder, Ticketmaster was able to identify points of improvement in the product, leading to enhancements in user experience and functionality. Secondly, insights gleaned from Mixpanel enabled Ticketmaster to inspire targeted campaigns and initiatives, driving engagement and conversion rates. With Mixpanel's assistance, Ticketmaster achieved a deeper understanding of user behavior, facilitating informed decision-making and ultimately optimizing the performance of its B2B application, FanBuilder.
A word to our customers
Excellent partner! Omtera implemented Mixpanel end to end, conducted hands-on development sessions with our team, held daily calls to oversee the implementation ensuring all issues were addressed. Omtera's team is highly technical, collaborates seamlessly with our development team, systematically resolving any issues. They're consistently responsive, focused on achieving the outcomes we expect even when we exceeded our original scope, they maintained a commitment to customer satisfaction.
Lobna Tarek
Extra
I had the pleasure of working with Omtera as our Mixpanel partner, and I have to say, they were outstanding. Their expertise in Mixpanel and data analytics is second to none, and they consistently provided us with valuable insights and recommendations to improve our product. Their team is highly professional, reliable, and always available to answer any questions we had.
Sema Uğur
Turkcell
I highly recommend Omtera to anyone seeking to work in product and data analytics. They possess a high level of professionalism and are always willing to go above and beyond.
Ceren Tabakoglu
Getir
Having Omtera was really great for both technical and commercial part for our projects.
Heba Fekry
Fawry
It was a wonderful experience working with Omtera! They made all the processes smooth and professional for us.
Taner Yılmaz
Trendyol
Having Omtera in our market has enhanced our experience of utilising Mixpanel to its fullest potential and our utmost benefit. The Omtera team’s availability on the field has provided us with great flexibility. Their prompt approach to addressing our technical or operational needs have enabled us to resolve issues in a much quicker fashion. Since they are aware of the market conditions we operate in, they have a great understanding of the challenges we face and provide us with valuable insights.
Cem Domanic
Bilyoner
Our experience with Omtera has been outstanding. Their team's deep technical expertise and seamless collaboration with our developers made the implementation process smooth and efficient. Omtera's proactive approach in conducting hands-on development sessions and daily oversight calls ensured all our needs were met promptly. They remained highly responsive and adaptable, even as our project scope expanded, consistently focusing on our satisfaction.
Arda Helvacılar
Sertifier
.webp)
Let’s Build Together
Get in touch with us to discover more!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
.svg)
